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Deep content for better search engine rankings.

Writing deep content for the search engines.

An example of a page optimised for 'deep content' which scores better results for both 'deep' and 'content'.

So what is 'deep content' all about? Deep content is similar to keyword density and is used to describe the quality of the content of a web page. Pages with deep content will be regarded as more relevant and of more importance. Imagine a web page which has a large Flash™ movie as its main feature and very little textual (or deep) content. This page will not be seen as having much deep content at all. This page, on the other hand, will be considered to be well-optimised on the two words we are promoting - 'deep' and 'content'.

Notice that we are still making sense to you, the reader, and that we have not crammed 'deep' and 'content' into the page just for the sake of it.

If we wish to promote the expression 'deep content', we need to try and keep these two words together as often as possible.

This page contains 177 words; 'deep' appears 21 times with density of 11.86% and 'content' appears 22 times with a density of 12.43%. (Results are with stop words removed - stop words are normally removed during deep content analysis. These include a, the, and, of, from etc.)

Here are the results for deep content in tabular form:-

word	instances	Density
content	22	12.43%
deep	21	11.86%

A well-constructed web page about 'deep content' should be easy to read, make sense and contain 'scattered' instances of the words 'deep' and 'content'.

Read more about deep content.

If you'd like One Step Ahead to help you get deep content into your website, just drop us a line here.